With personal safety at the forefront of people's minds, Uber wanted to reassure customers with their in-built safety features available to both riders and drivers. Realising that safety means different things to different people we created “Safety Matters,” a social platform designed to open up conversation on the topic. We shot several short social films that spoke to influencers from a broad demographic to get their personal take on safety and the features available.
With a tight budget (directed pretty much by ourselves) and for a brand with huge public sensitivities in the UK, it's something we're proud to have got over the line.
Testament to its strength, Uber continued to develop comms for the platform long after we’d moved on. ☺️