To help launch the first Netflix original series of Top Boy, James was invited to a brainstorm at Netflix London HQ. Having been a huge fanboy of the first two series it’s fair to say he was more than a little excited.
With ‘hustle’ being a central theme of show, James was tasked with taking this off screen and into the real world to generate excitement and buzz, legally of course.
In response James came up with the idea of the Top Boy Academy…
…a series of workshops that would help the budding entrepreneurs and creatives with access to experts in the industries they wanted to break into.
We launched with the perfect partner - NTS, an online radio station and media platform based in the heart of Hackney, exactly where Top Boy is set.