Having been recognised within the industry as an entrepreneurial new start-up, short-term loan company Wonga.com needed to reach the public. After winning the pitch, we got to work creating something most people can relate to; a bunch of straight talking old folk.
Meet our octogenarian, latex love-children - Betty, Joyce and Earl…
We also created 10 second ads that were simply character observations with no selling, to help bring their charm to life.